C0MFORT FOOD FOR THE SOUL
Bringing Homecooked to the Next Level
HEINZ is America's most loved brand of ketchup. DatassentiallCondiment Claims Ketchup, Mustard, Barbecue, Hot Sauce I 2020
69% plan to keep eating the same amount of comfort food post pandemic. Survey conducted by OnePoll for Farm Rice with a sample of 2,000 U.S adults from July 20, 2020 - July 24, 2020.
96% aided awareness for KRAFT Barbecue Sauce. KRAFT HEINZ Commissioned Consumer Brand Study12019
Both Millenials and GEN Z further drive the trend with demand for authentic combinations and complex spicy flavors incorporated into traditional dishes. Technomic I Flavor Consumer Trend Report 12017
99% aided awareness of KRAFT Mac & Cheese. KRAFT HEINZ Commissioned Consumer Brand Study I 2019
Comfort Food
CATEGORY | GTIN | SKU | TYPE | DESCRIPTION | FORMAT | UNIT SIZE | CASE PACK |
---|---|---|---|---|---|---|---|
Ketchup | 10013000984802 10013000515501 10013000511909 10013000050200 10013000513705 |
130009848000 130005155000 130005119000 130000502000 130005137000 |
Portion Control Bulk Bulk Tabletop Bulk |
HEINZ Ketchup Packets HEINZ Ketchup Dispensers HEINZ Ketchup VOL-PAK HEINZ Ketchup FOREVER FULL Inverted Bottles HEINZ Ketchup Pouches |
Packet Dispenser Pack Vol-Pak Bottle Pouch |
9 g 1.5 g 3 gal 20 oz 114 oz |
1000 2 1 30 6 |
Mustard | 10013000530504 00054400011319 10054400000556 10013000714409 |
130005305000 544000113125 544000005500 130007144000 |
Portion Control Portion Control Bulk Portion Control |
HEINZ Yellow Mustard Packets GREY POUPON Dijon Mustard Packets GREY POUPON Dijon Mustard Glass Jars HEINZ Honey Mustard Cups |
Packet Packet Jar Cup |
.2 oz .25 oz 24 oz 1 oz |
500 200 6 100 |
Hot Sauce | 10013000013564 10013000714201 10077885710611 |
130000135600 130007142000 778857106100 |
Bulk Portion Control Tabletop |
TABASCO Brand Wing Sauce* RED DEVIL Cayenne Pepper Hot Sauce Packets TAPATIO Hot Sauce Bottles |
Jug Packet Bottle |
1 gal 7 g 5 oz |
2 200 24 |
Jam & Jellies** | 10013000540404 | 130005404000 | Portion Control | HEINZ Strawberry Jam Packets | Packet | .5 oz | 200 |
Honey | 10013000533703 | 130005337000 | Portion Control | HEINZ Honey Packets | Packet | 9g | 200 |
Mayonnaise | 10021000648297 | 210006482900 | Bulk | KRAFT Signature Mayonnaise | Jug | 1 gal | 4 |
Processed Cheese | 10021000633309 10021000603111 |
210006333000 210006031100 |
Bulk Bulk |
VELVEETA Cheese Loaf KRAFT American Cheese Slices |
Loaf Slices |
5 lb 5 lb |
6 4 |
Barbecue Sauce | 10019582390574 00019582397095 |
195823905700 195823970900 |
Bulk Portion Control |
BULL'S-EYE Original Barbecue Sauce Jugs HEINZ Barbecue Sauce Dip Cups |
Jug Cup |
1 gal 1 oz |
4 100 |
Worcestershire | 10051600000010 | 516000000100 | Tabletop | L&P Worcestershire Sauce Bottles | Bottle | 10 oz | 12 |
Soup, Frozen | 00071398355218 00071398000026 00071398354211 |
713983552100 713980000200 713983542100 |
Bulk Bulk Bulk |
HEINZ TRUESOUPS Mushroom & Brie Soup HEINZ TRUESOUPS Buttery Grilled Cheese Tomato HEINZ TRUESOUPS Yukon Gold Potato Cheddar Soup |
Bag Bag Bag |
4 lb 4 lb 4 lb |
4 4 4 |
Mac & Cheese | 10021000704573 | 210007045700 | Bulk | KRAFT Single Serve Mac & Cheese | Pouch | 10 oz | 36 |
Dressing | 10013000533109 | 130005331000 | Portion Control | HEINZ Ranch Dressing Packets | Packet | 12 g | 200 |
Lemon Juice | 716037311605 | 7160373116000 | Portion Control | PPI Single Serve Lemon Juice Packets | Packet | 4 gr | 200 |
Hollandaise | 10032414905067 | 324149050600 | Bulk | QUALITY CHEF Hollandaise Bag | Bag | 3 lb | 6 |
Alfredo Sauce | 10041129411404 | 411294114000 | Bulk | CLASSICO Light Creamy Alfredo Sauce | Jar | 15 oz | 12 |
Ask your sales representative for a full list of products.
COMFORT RECIPES
Breakfast Mac & Cheese
10 servings
WHAT YOU NEED
- 1 1/4 lbs Bulk Breakfast Sausage
- 2/3 cup Red Pepper, diced
- 2/3 cup Green Pepper, diced
- 2/3 cup Onion, diced 1/2 lb Ham, diced
- 10 cup KRAFT Mac & Cheese
- 10 Large Eggs
- 1/2 cup KRAFT ChedaSharp Shreds

LETS MAKE IT
- In a large pan over medium heat, cook the sausage, peppers and onions until the sausage has crumbled and cooked through and the peppers and onions have softened.
- Add the diced ham and Mac & Cheese and hold for service.
- Preheat oven to 350 F.
- Divide the Mac & Cheese into oven proof dishes and bake as needed for about 20 minutes or until heated through.
- While the Mac & Cheese is baking, cook an egg as desired.
- Top the Mac & Cheese with the cooked egg and the shredded cheese and continue to bake until the cheese has melted.
Cajun Meatloaf Stack with Bourbon Glaze
10 servings
WHAT YOU NEED
- 2 1/2 cups HEINZ Ketchup
- 1/2 cup Apricot Preserves
- 1/2 cup Bourbon Whiskey
- 1/4 cup TABASCO'' Wing Sauce
- 1/4 cup Water
- 1 cup Green Pepper, diced
- 1 cup Onion, diced
- 1 cup Celery, diced
- 1 tbsp Garlic, chopped
- 3 Eggs
- 1/3 cup Whole Milk
- 1/2 cup HEINZ Ketchup
- 10 slices Garlic Toast
- 7 1/2 cups Mashed Potatoes
- 2 1/2 cups Crispy Onion Straw
- 3 lbs Lean Ground Beef
- 2 cups Breadcrumbs
- 3 tbsp Cajun Seasoning
- 1 tbsp L&P Worchestshire Sauce
- 12 slices Bacon

LETS MAKE IT
Bourbon Glaze: In a small pot add the ketchup, apricot preserves, bourbon whiskey, TABASCO' wing sauce and water. Bring to a boil and hold warm.Meatloaf:
- Preheat oven to 375'F.
- Place the peppers, onions, celery, garlic, eggs, milk and 'A cup ketchup into the base of a blender or food processor and blend to make a slurry.
- Place the ground beef into a large bowl. Add the slurry mixture, breadcrumbs, Cajun seasoning and Worcestershire sauce and mix until blended well.
- Spray a sheet pan with non-stick cooking spray and form the meat mixture into a loaf on the sheet pan and spread with 'A cup of the bourbon glaze.
- Wrap the bacon slices around the loaf, tucking the ends under the bottom. Brush another 1/4 cup of the glaze over the bacon.
- Bake for about 11/2 hours or until an internal temperature of 160'F.
Cauliflower Tots with Chipotle Dipping Sauce
10 servings (8 per serving)
WHAT YOU NEED
- 2/3 cup HEINZ Ketchup
- 2/3 cup KRAFT Mayonnaise
- 2 1/2 tbsp Chipotle in Adobo
- 10 cups Riced Cauliflower, steamed
- 5 Large Eggs, beaten
- 2 1/2 cups Shredded Cheddar Cheese
- 2 1/2 cups KRAFT Grated Parmesan Cheese
- 2 cups Panko Breadcrumbs
- 5 tbsp Fresh Chives, chopped
- 1 1/4 tsp Kosher Salt
- 1/2 tsp Ground Black Pepper

LETS MAKE IT
- Prepare the dipping sauce by mixing together the ketchup, mayonnaise and chipotle in adobo. Hold for service.
- In a large bowl combine the cooked cauliflower, eggs, cheddar cheese, parmesan cheese, breadcrumbs, chives, salt and pepper. Mix until well combined.
- Roll 1 tbsp portions of the cauliflower mixture into tot shaped pieces.
- To order, deep fry the tots until golden brown and then drain onto paper towels.
- Serve with a side of the chipotle sauce for dipping.
Download PDF